The HYSEA Summit project was a high-stakes leadership initiative to deliver a professional digital platform for over 1,000 attendees under intense deadline pressure. Serving as the Design Lead and Product Owner, I acted as the strategic bridge between the HYSEA committee’s vision and the development team’s technical constraints. To ensure a bug-free launch, I practiced deep developer empathy by refactoring the design system into a modular, buildable MVP that prioritized systemic stability and information hierarchy. Additionally, I conducted rigorous design audits and wrote custom HTML/CSS code to facilitate implementation and ensure 1:1 pixel-perfect fidelity between the design vision and the live build, resulting in a stable platform that continues to evolve visually through iterative post-launch enhancements.
I managed a continuous feedback loop between stakeholders and developers to align brand vision with technical reality. This allowed for rapid design pivots that prioritized a high-functioning MVP without sacrificing the core user experience.
I intentionally designed the platform using repeatable, modular elements to streamline the development process. By standardizing components and spacing, I ensured the team could scale the site rapidly while maintaining perfect visual consistency across all pages.
I translated static mockups into actionable technical specs by providing responsive logic and functional CSS for complex background scaling and interactive elements. By documenting the behavior of these components across all breakpoints, I eliminated implementation guesswork and ensured the dev team could build with precision.
I conducted rigorous design audits of the staging environment, directly editing CSS and fine-tuning properties myself to ensure 1:1 fidelity with the design vision. By taking a hands-on approach to Quality Assurance, I was able to rapidly resolve layout discrepancies and guarantee a polished, professional finish for the summit's high-stakes launch.
I acted as the primary bridge between the HYSEA committee’s vision and our technical constraints, translating high-level ambitions into actionable requirements. This ensured that the final product met all business goals while remaining strictly within our team's capacity to deliver within the tight timeframe.
I prioritized a modular approach by creating repeatable components that streamlined the build process and reduced development overhead. This systems-thinking mindset allowed us to scale the site rapidly and maintain perfect consistency under a tight deadline.
I maintained total accountability for the final build through rigorous design audits and by directly editing CSS within the staging environment to resolve discrepancies. This hands-on ownership of the QA process guaranteed a pixel-perfect transition from mockup to the live, high-stakes launch.
